exhibitorsetup
EXHIBITOR MINI-SITE SETUP AND UTILISATION
The Cata-log Event © app provides to all exhibitors, the same details available in the printed catalogue, but as an electronic and searchable form. For exhibitors who wish to enhance their profile and increase opportunities to build a greater connectedness with their target audiences, then Cata-Log Event © app is designed to assist lead building and connectedness,by providing varying levels of exposure and data capture:-
HOW TO MAXIMISE THE CATA-LOG EVENT APP ©
Every exhibitor has their basic contact details available through the exhibitor list and search function. The search function will pick up, only words within their exhibitor name or site number. To indivdualise your business and showcase the full suite of products and services, upgrading to ‘Cata-Log Light’ and ‘Cata-Log Premium’ can provide higher level promotion options.
To upgrade and manage your portal follow the instructions on the invite from the ‘Event’. Click the link and use your email address (that was used to register for this event) and password (also within the invitation). Please check all details are correct, if you wish to upgrade click the blue edit icon, select a package (Light or Premium), save and check out. Once an upgrade has been completed the exhibitor mini-site builder will be enabled.
The exhibitor mini-site builder is a tool that allows exhibitors to choose marketing options that will differentiate themselves from their competitor. The upgrade option can be done in stages from ‘Light’ to ‘Premium’ or directly to ‘Premium’, allowing you to select a budget that suits your requirements.
For Appticon Pty Ltd, to build and develop your Mini-Site please complete and electronically submit the Cata-Log Mini-site input sheet
Uploading data and material to your mini-site is very intuitive and like any other upload process. Either cut and paste wording or type directly into the field, for logos and reference material a normal browse function will allow navigation of your files.
Please note the refund policy particularly for upgrading to ‘Premium’ as the contacts (if any) are instantly available once payment has been made and so there will be no refund once the service has been provided. Cata-Log Light, will show a numeric symbol in the ‘Visitor’ column, showing the number of interested visitors. These visitors will be a combination of contactable (Contact details and demographics available) and Non-Contactable (ONLY demographics available).
UPGRADE TO ‘CATA-LOG LIGHT’ ©
Differentiate yourself from the other exhibitors. By creating and editing your mini-site with the Cata-Log Mini-site builder. (Include Company Logo, Company profile/ description, brochures, reference material, Specials and most importantly keywords). The keywords will provide a very clear insight to visitors when searching, who and where products and services can be found. The search function of Cata-log will show your results when visitors search topics or points of interest.
Additional functionality of Cata-log ‘Light’
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Keyword search: This option allow you to enter all of the words associated with your business that when visitors are searching for products or services of interest, your site is not overlooked. Make sure that all of your products are listed, not only what you have at the event.
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Logo: To build your brand and awareness, the Mini-site enables you to display your business logo.
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Business profile: The Mini-Site creates the option to explain your business and your aspirations. Also if your exhibition has a theme or particular focus for specials the profile is a unique opportunity to provide this insight.
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Reference Material: Simply upload from your browser PDF’s, Doc, Docx, Xls and Xlsx papers, catalogues and sales/ pricing material that you wish to provide for visitors to begin their education and interest in your products and services.
- Specials. By adding specials, visitors will be able to see the displayed special in their search screen, thus increasing traffic and interest to your site.
TIP:
- When adding Keywords for visitor searches, make sure that all of the products that you sell are included and not just the select few that are displayed at the event.
- If Specials are going to be promoted, ask visitors to edit their profile and select ‘Yes, I am contactable’ for your exhibit (within their Show bag).‘Contactable visitors can ask a question or enter the specials promotion through the ‘Message for the exhibitor’ function.
UPGRADE TO ‘CATA-LOG PREMIUM’ ©
This data pack provides full ‘Light’ functionality (Mini-site and differentiation options) and has the added benefit of contact and demographic capture. Upgrading can be either done in stages from ‘No Plan’ to ‘Light’ and then to Premium, or directly from ‘No Plan’ to ‘Premium’.
Additional functionality of ‘Premium’
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Collection of interested visitors contact details. Cata-log collects and provides contact details to the exhibitor, for visitors that are truly interested (contactable) in your products. Visitors that have actively connected with each exhibitor, knowingly allow transfer of their contacts and indicate a higher level of interest in your products.
TIP:
When a salesperson has a strong lead, the sales pitch should actively urge the visitor to edit their profile and select ‘Yes, I am contactable’, so that they can be added to your mailing list. The rapport that is built during the initial discussion can determine which visitors that you wish to actively request to provide contact details and which may be rated lower for potential sales opportunity.
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Pre-event meetings. Due to the app going live 10 days before for the event, visitors can research and directly ask you questions or try and book meetings before the event. By having pre-event contact allows a more prepared and greater understanding of this years event interests and requirements.
TIP:
By Adding Meetings by appointment in the exhibitor profile and asking contactable visitors to send a ‘Message to the Exhibitor’, builds a contact list before the event has begun.
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Message to the Exhibitor: An instant messaging service is provided through the app, to allow your clients to contact you and build a Customer Relationship Management (CRM) profile. The message to the exhibitor will provide several options for your business before, during and post the event. visitors can ask questions regarding specifications for products or services, enquire about meeting times
EXHIBITOR MINI-SITES BUILDER.
Every exhibitor has their basic contact details available through the exhibitor list and search function. The search function will pick up, only words within their exhibitor name or site number.
To indivdualise your business and showcase the full suite of products and services, upgrading to ‘Cata-Log Light’ and ‘Cata-Log Premium’ can provide higher level promotion options.
The event will send an invitation to access your portal and mini-site builder, click the link and use the email address (used for registration) and the password supplied in the email. The portal allows you to build and edit your mini-site and profile (by clicking your name in the top right corner). NOTE: by clicking the ‘home (house)’ icon exhibitors can act as a visitor and search, save and collect information. Simply toggle between ‘Exhibitor Name (profile, top right corner)’ for profile and mini-site builder and home (house icon, top left) to switch between functionalities.
The exhibitor mini-site builder is a tool that allows exhibitors to choose marketing options that will differentiate themselves from their competitor. The upgrade option can be done in stages from ‘Light’ to ‘Premium’ or directly to Premium, allowing you to select a budget that suits your requirements.
Once logged in, please check that your details are correct, if not you can change some details and may need to contact robbie.scott@redriver.com.au for assisstance in locked detail correction.
Click the blue edit towards the bottom left and then click the blue edit icon to upgrade your mini-site to ‘Light’ (providing full Mini-site functionality) or ‘Premium’ (providing the ‘Light’ features and a option to download your contactable visitors (XLS, CSV, PDF). When you have ‘checked-out’ of the light version, it will show how many visitors are contactable and allows you to assess whether to upgrade to ‘Cata-Log Premium’, now or later.
Uploading data and material to your mini-site builder is very intuitive and like any other upload process. Either cut and paste wording or type directly into the field, for logos and reference material a normal browse function will allow navigation of your files.
Please note the refund policy particularly for upgrading to ‘Premium’ as the contacts are instantly available once payment has been made and so there will be no refund once the service has been provided.